Igot Wood

Don’t just use your own or business name in any random font in place of a logo. A solely typographical logo only works when it has an underlying message about your brand. A font that has not been given much thought can give the wrong impression about your business and says nothing about the character of your brand.

Don’t just use initials. Having your personal initials or those of the company name placed into an oval, circle or diamond shape for example, does not portray anything positive about your USP or brand promise.

Don’t use an image that portrays the opposite to what your business service and ethos are all about.

Don’t use inappropriate colours for your business genre. Using the wrong colours will give the wrong impression of your brand.

Don’t have Brand Communications with inconsistent styles or that are sending out mixed messages about your brand as this does not give a good impression of your product/service.

The above list of DON’TS are common mistakes.

It is important that you give a lot of thought to your brand image as this is what people will see first and instantly judge you on. If you have a well thought out brand image that reflects your business you will show your clients that you are professional company to use and that you stand out from your competitors.

It is also essential that you keep your brand image consistent through different applications. If you don’t then this portrays your business as untrustworthy and inconsistent which isn’t what customers and clients want to see.

A company that can create a professional and creative logo as well as give you the means to use across all areas of your business is corporate logo design company Moo Creations.

The business logo design company are currently offering a fantastic logo and design package saving businesses hundreds of pounds while creating a professional brand image.

For more information visit www.moocreations.co.uk.